Focus Group

This video is a video that shows some of the interview questions we have asked different ages of the target audience. The Questionnaire Analysis actually helped us narrow down to what age range we should be aiming at and asking the questions too. We also figured that because of the style we want to aim more of our video towards the target audience of teenage girls. However boys would be welcome to watch it but we feel that girls would be alot more significant in this case. This video was filmed using iPads and edited on iPads using the software iMovie. We have been given permission from Drew Tabor (which is the artist who song is playing in the background when the group discuss the song in further detail).

Firstly we decided to interview at least 2 people from the group that way we can get different opinions from the questions we have asked then the second part of this interview we decided to go with showing these girls the song and getting their reaction from it. Having them sit around the table with the lyrics and the music playing allowed the girls to discuss as a group what kind of things they disliked and liked about the song itself. For instance we got alot of positive feedback from 3 of the girls and then 1 negative comment from Zoe Jolly who has said that it isn't something she would listen too because she mainly listens to 60's music and rock.  However knowing that the percentage of the girls said they liked the song and that they would listen to it gave us positive feedback knowing we are aiming it at the right age and gender. 

Furthermore when we ask questions about what kind of emotions they feel when listing to the song we can clearly see that its alot of positive attitudes and nothing negative or depressing, Kim Erum described the song as bouncy and relating it to different artist such a Collbie Calliat. In addition to this in the interview section we got the response that the music reminded the girls of artists such as "Eliza Doolittle" "Lenka and "YouTube artists". This is very good because we didn't tell them the song name or artist which means that they were able to point out that this girl singing is actual fact a You Tube artists. However something important that i have picked up from this would be that they related the song to sounding similar to "Eliza Doolittle" and "Lenka". This is fantastic because this is the exact same reaction Erica Hall and myself had towards the song choice. We have also been researching into these artist for the researching and planning process. This shows that myself and Erica Hall are on the right track in researching these artist because its something that these teenage girls know so matching up the similairtes between each song and artist will be good to combine together in our music video for the audience liking. 

When planning for our music video. We kept researching into what this target audience had said and what things they would want to see.. For instance "summer vibes and firends having fun and laughing" - Hearing this comment from our focus group was great because it allowed us to develop this in the planning and research stage. This focus group video was viewed alot when choosing different options and opinions.

This focus group will help towards the palnning process of our music video, The comments that the girls gave will help myself and Erica create the exact kind of music video/ style based video they were looking for. I think that listing to the feedback and the opinons that these guys gave towards the song and mentioning the artisit "Eliza Doolittle" will help us create a artist which we can get inspiration from.

 

Overall Erica and myself need to taker into consideration what these girls have said and how they feel about the music video, how we as the makers of the music video can make it more appealing to audiences that don't like to listen too the song. Furthermore the suggestions of different artists would be helpful for research based in codes and conventions. This is something worth looking into to match the girls opinions for the music video.