Advert Analysis Eliza Doolittle

Eliza Doolittle Advert:

In part of our media course we have to create an ancillary text which involves a Digi-Pak and an advert for our music video/song. In this case I shall be analyzing closely Eliza Doolittle s advert, and picking out key points which could influence my own work too. As we can see with this advert "Eliza Doolittle" uses bold bright colour's straight away from the codes and conventions of her stylized genre of music you can see that she is going to be a pop artist of some kind. Usually bright colour's create the emotions within the album that the artist has made. These bright colour's are rather retro and kind of lime greenish/luminous. We can tell its going to have that kind of old swinging jazz feel too because of the image that has been used. The legs and the roller skates with tights. This is something unusual. To me those kind of images reminds me of Jazzy Retro vibes that you see in the older times. Which could suggest the style that Eliza Doolittle likes and how her music has been influenced from those ages. The text also is rather bold. We can tell straight away that "Eliza Doolittle" is the star image here because her name is a complete different colour which makes it pop against the background.

From looking at this advert I would say that the target audience would be around 15-30 years of age. It's a rather playful atmosphere however it could be shown as a little flirtatious because the legs are showing in tights which creates that feminism atmosphere. It's a rather bold, quirky atmosphere which just screams summer and fun (created by the roller-blades). Linking in with the roller blades she is using her music and visual here as one of her songs is actually called "Roller-blades" so straight away any fan would know that this advert is linking in with that pacific song from the use of Goodwin's Theory.

We can see that she has chosen a particular colour theme of Green, Red and black which is something that Erica and myself need to think about when we create our advert, coming up with a colour theme to keep those bright vibes of summer up, also with that touch of playfulness. Even though black on this advert is great because its bold it would suite our theme also because its more of a bold statement and suits the folk/jazz aspects of having that shade and tone/ highlights throughout. However I think if we were going to take inspiration from this Advert it would be from the placing of certain texts, If we were to use 1 colour for our background I just don't think it would suit our song of have that eye catching element which tells you what kind of genre it is.

Overall this advert for "Eliza Doolittle" is perfect because it uses that symbolic imagery which is shown in her music video "Roller blades" and also it creates that upbeat retro/jazzy atmosphere. It's kind of laid back and not a very busy composition which can also reflect her personality throughout her songs suggesting their feelgood songs that you could easily chill with.

Advert Analysis Jessie J

Jessie J Advert:

This Is Jessie J's Advert for her album "Who You are". As you can see It's ver star image and very dark and dramatic. This can be shown as her being a Diva singer for instance she is know ans the best female singer in the UK and can now be classed as some what a DIVA. Also the black colour could represent her powerful voice and her fierceness that goes along with her pose that shes pulling. Her mouth is open and her eyes are very dark and almost seductive looking which could call for her wanting to target all genders and ages. 

The colour theme that Jessie J has gone for are mostly dark blacks and golds. The gold could represent her pop genre of music that goes well with the actual title of "Price Tag" symbolizing it alot more - Money can go with gold. Furthermore her name is very large and has its own stylized font which makes it stand out alot more compared to the other writing on the advert. This means audiences will end up seeing this first. 

We can clearly see that Goodwins Theory is at use here showing Jessie J as the female being the star image of her Advert, also it is shown throughout her Dig-Pak too which relates to that professional aspect of having each ancillary text flowing with the same symbolic pose, costume font and colour.

Overall from this advert we can clear see that its fierce, powerful, dramatic and very DIVA like which could represent Jessie J's style, voice and genre of music being pop. It has that confident look about it, Jessie Is rather a confident performer too. I think overall the colour's and the image are both used together on this advert on purpose to create this final message that Jessie J is trying to bring through her album for her fans. 

This is something that Erica Hall and myself need to defiantly think about using, Having a colour theme throughout our Ancillary text could help link in both final products to the actual construction part which will make all 3 seem symbolic to one another and help audience to know what artist they go with or what genre it is. Just like Jessie J does here with her mis en scene and star image, shes using the same outfit in the music video "price tag", her pose is the same on her Digi-Pak front cover and her makeup is the same with in the music video too resembling that constant professional flow throughout. This is something Erica and I need to think about applying to our ancillary texts to keep that professional standard up throughout all final product outcomes. 

Digi-Pak final outcome

This is the overall outcome for the Digi-Pak that myself and Erica Hall have come up with. Throughout the recent weeks towards the ancially part of the course we gave ourself strict outlines and deadline sto ensure that we would meet the plan that we desgined ourselves and to have enough time to make minor adgjustments when needed.

This is the final outcome of the Digi-Pak that we have both produced. Making sure that we both took equal oppurtunity in making the final outcome and bringing across ideas.

DIGI-PAK

 Overall I beleive that our Digi-Pak is suitable for the theme of our chosen genre of song. Being a folk/acoustic stylised song this meant we had to keep the constant flow of that throughout the Advert, music video and Digi-Pak. I think myself and Erica Hall have completed this step ensuring that we keep in with Goodwins theory and apply the codes and convetions throughout. For example you can see the colour theme expressed throughout the Digi-Pak and Advert (as shown on another post) and Also the different camera angles we have used to keep in with the proffesional looking theme.

These are our 6 pictures that we have used for our digi-pak to ensure we have the best quality as possible We have made sure that we stick to the "Line of 3" so thats its eye catching and bold for our audience and will make them look at it and want to buy it. The fact that most of the colours are the same throughout and in such ba clear quality enables for audience to want to buy them more.


PANE 1 - FRONT COVER

PANE 2 - BACK COVER

PANE 3 - MESSAGE TO FANS

PANE 4 - LYRICS

PANE 5 - CD HOLDER

PANE 6 - STAR IMAGE